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November 19, 2004
A Close-Up Look at Undecided Voters
A New Republic article by a Kerry canvasser who spoke with hundreds of undecided voters in the weeks before the election has some interesting insights into the ways many average voters think about political issues and candidates. Here are a few excerpts:
…Most undecided voters…seem to view politics the way I view laundry. While I understand that to be a functioning member of society I have to do my laundry, and I always eventually get it done, I'll never do it before every last piece of clean clothing is dirty, as I find the entire business to be a chore. A significant number of undecided voters, I think, view politics in exactly this way: as a chore, a duty, something that must be done but is altogether unpleasant, and therefore something best put off for as long as possible…
…Undecided voters, as everyone knows, have a deep skepticism about the ability of politicians to keep their promises and solve problems. So the staggering incompetence and irresponsibility of the Bush administration and the demonstrably poor state of world affairs seemed to serve not as indictments of Bush in particular, but rather of politicians in general. Kerry, by mere dint of being on the ballot, was somehow tainted by Bush's failures as badly as Bush was.
As a result, undecideds seemed oddly unwilling to hold the president accountable for his previous actions, focusing instead on the practical issue of who would have a better chance of success in the future. Because undecideds seemed uninterested in assessing responsibility for the past, Bush suffered no penalty for having made things so bad; and because undecideds were focused on, but cynical about, the future, the worse things appeared, the less inclined they were to believe that problems could be fixed--thereby nullifying the backbone of Kerry's case. Needless to say, I found this logic maddening…
There’s a lot more, and it provides an interesting addition to the discussion about why the election went the way it did.
Posted by EDM Staff at 06:24 PM | link
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